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The Rise of Hojicha: Japan’s Roasted Tea Captivating the World

The Rise of Hojicha: Japan’s Roasted Tea Captivating the World

Par WATANABESHO 15 oct. 2025

As matcha’s popularity spreads across the globe, Hojicha — Japan’s roasted green tea — is emerging as the next favorite for tea lovers seeking warmth, balance, and authenticity. From Matcha’s...

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Green Tea, Coffee, and Black Tea: Which Drink Protects Your Brain Best?

Green Tea, Coffee, and Black Tea: Which Drink Protects Your Brain Best?

Par WATANABESHO 30 sept. 2025

When we think about healthy habits for the brain, exercise and puzzles often come to mind. But what about the drinks we enjoy every day? Researchers in Japan and around...

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Our Japanese Green Tea is Now Available on Amazon USA

Our Japanese Green Tea is Now Available on Amazon USA

Par WATANABESHO 21 sept. 2025

We are excited to share some wonderful news with our customers around the world—our authentic Japanese green tea is now available on Amazon USA! This marks an important step for...

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Why Choose Organic Green Tea?

Why Choose Organic Green Tea?

Par WATANABESHO 17 sept. 2025

In Japan, only a small percentage of tea is grown organically. The majority of tea farms rely on conventional methods, which often involve heavy use of nitrogen-based fertilizers. These fertilizers...

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Why Premium Matcha Doesn’t Always Make the Best Latte

Why Premium Matcha Doesn’t Always Make the Best Latte

Par WATANABESHO 19 août 2025

Are you using premium matcha, yet finding your latte lacks the taste of matcha? It may sound surprising, but this is a common experience. The reason lies in the nature...

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Matcha for Muscle: How Green Tea Can Boost Your Gains

Matcha for Muscle: How Green Tea Can Boost Your Gains

Par WATANABESHO 16 août 2025

Could your matcha or matcha latte be helping you build muscle?According to research led by Professor Aoi from Kyoto Prefectural University, matcha may do more than energize your morning —...

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Why Quality Matters in the Matcha Boom

Why Quality Matters in the Matcha Boom

Par WATANABESHO 8 août 2025

The global matcha boom has brought this vibrant green tea into the spotlight, but it has also created a serious challenge — a shortage in supply. In this gap, low-quality...

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NAGOMI Begins Local Service of Japanese Tea in Australia

NAGOMI Begins Local Service of Japanese Tea in Australia

Par WATANABESHO 8 juil. 2025

Since July, NAGOMI has officially begun offering our organic Japanese teas at local markets in Australia. Riding the wave of the current global matcha boom, we are focusing on providing...

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